“weiqipaifangmen”chuguishijianxingchengjielianchechushushimingyanfatuanduiguanliceng，yaoxiangbaozheng xianghuanjingbaohuxing、dianlidianqihua、hulianwanghuashipinjingquedingweidedezhuanbian，jishibimianchouwendeyuqingzuoyong，gaigaipinpaijueduicongdisanfangqicheqiyewaren。

 　　rizhiqian，jixuwajiao，lingwaiyigetansuoyujinzhanfubide·motengsi（peter mertens）jiangshoupinkejiyanfabumenzhuguan。    

 yanjiangrenxiang《ouzhouguojiaxinwen》guandian，motengsishichuangxinbumende“ershouba”，qirenweijianggenghaodijiaru。dangaijiangyangaorenrengnengcaicedaduoshijitupianxinxi。gaijiangyangaochengwei，“bide·motengsijifeichangshiyongpinxinghegaodejishu yuzhoushen。”

 　　yin“qicheweiqimen”，jinbuzhushidepinpai，chanpinpinpaiyeshisunshifeiyanzhong，zaibaohanliangweiyanjiukaifafuzerenhou，xuanqucongjituanguanwangchuwaidelingyiguochanpinpaiqichezhongpinyongxieyigaocenglingdao。

 　　ceolubote·shitaide（rupert stadler）jiweikuajiangmotengside“jiweidafanweidezhengguizhuanye”，heqiguojijindise。shitaide1yiyuefen24riweiyixiexuanchengzhongdaibiao，“zheshimotengsicainengzaideyanfapeixunjigouhuodejinmeiyibudefazhan。”

        motengsixingjiangchurendeguanzhiliyouqianrenxinchanpinkaifajinglizhulistefan knirschbaokuoqijiezhangdewuerlixi·hakenbeige（ulrich hackenberg）jiuzhi，danzheliangweilingdaocengjieyinbeisudanyanghuahewutoufencishierzaotingzhi。knirschyu2020nianjiuzaijinnian1yuefenfenshengzhi，zhiqibeitingzhihoubuji9geyue。

 　　motengsizaidafutishengqiqizhuleguanjianxingyongchu，tuanjieyizhishixinglechuanglishijiludejinkouliangheliyi。2020niangailingdaocengbei《xifangzhongyangxinwen》pingxuanwei“ouzhouguojiadexingyao”。

 　　2013nianmotengsitouzishicheng，qituantirentongshangbucunzaishifendeshiliyu、hejingzhengli。jinjindangxiagoujianchulefaguobohuazhongxiaoxinglingxianyangx0，xiangyingyux5heshenroubodexindiyidai，yihongqiangdeguohaohuadaxingdeguanlianduxingyedeguanyajunzhiwei。

 　　xc90yebeizhexiepinglun，tuichuhoubulaiyinianduoshijianjiangeneitigaole100duotiaoquanqiuzuidadajiang，zhongjinhuanyouerlingyiliunianbeimeidiqudisijidufengqiyunyongqingkajiang，bingzaierlingyiliunianmeiguodisijidufengqiyunyongcanpingzhongchengweiershikuanruxuandexinghao。

         jiqiaoxinchanpinyanfakeshizhong，xiangmotengsishuzhidemianguanlicengweituomasi·mule（thomas mueller）。tashiqianrendianziwuxianjiayongdianqihediananzhuangqudongguochengzhongfu，10yuedibeipujiangjiamengshang，16nian16yueshoucixinyuangongruzhi，shoupinqichejituangongsigaoyadianqi/dianziqicaibuzhuyaofuzeren。neishi，hanmeitongxungaocheng，zhebiaozhipaizhugongsiqixiadepinpaidemubiaozhuizongdingweifashengbianwei。

 　　muleshimingdeguoderen，2002nianjiajinbaoma7，congjintazuqiye，2010nianshengrenbaomaxzhuguandao。2015nianmulezhuanchang。zicijinianbanzhouqili，muleshengrendianqikaiguanwangshangcaozuoxitongjianzhugongchengfu。2017nian，muleshang《yingguoxinwenbaodao》pingchudenanmeizhouqiyexinxingbang。

　　奧迪a6中心市場定位的轉化

 　　daoxianjieduanshoukunyu“feiqimen”，yinshuafenjingyinchecunzaizhujuefaqianyiqipeifujin。qudiaoweihuigouhehuifuv6 3.0tdifeifachaiyoujicheerxuliude7.510yiyingbanghou，2020qiansandierdiyijidulirunlvyou9.2%bianshaozhi6.9%，qicidierdiyijidutixianlediedaoerlinglingjiuniangaoduchengbenweixianjianguoyilaideweizhang，jinwei4.6%。duici，ladipailiang，zengjianiujushikeyihuifugaipinpaijingshenmianmao、jiakuaijinkouliangheliyideqiantizuoye。

 　　jiuzaijinnianxia1nian，chixuliangsanciwajiao，qieanpailaidehuanshishanchangshenmexiaopaixihuahehuade、guanlishengchanzhizaodeqiyegaoguan。

 　　shenmezhidexuzhuyideshi，motengsizai2012nianjiuxiang《haiwaiqicheqichexinwenshijian》guandian，congshanggeduonianmanman，qichexingyejiangyitingrenyuanpeibeidapailiangqichefaqingxiang。dao2025nianrenhechexinghaojiangjinxuanyongsigangjixiadeqizhuguanyinsu，jiangyongdaosangang/sigangmeiyou/chaiyoumidumidurechejizhuanhuachengdangjindewugangchaiyoumidumidujijiliugangmeiyouji。yexuzuodeyiyizeshizhiweibangdesuvchexingkedaeluosi、zhongguoguojia、xifangxingyeshichangbijiangjinsuoxingdepaifangkoufalvguiding。

 　　zezijinleershiduoyimeiyuanshipinyanfaxindeqichedipanheshuangfadongji，qiyilanbiaogongzuochengguoweispakeyouhuashipinwangluogoujia（scalable product architecture），huanveashuangfadongjichanshenggongzuopingtai。tixijiegouzhedelianggeyilanbiaowangluogoujia，chanpinyanfachu。

 　　qianzhe，yeshimotengsijiaguanzhudezhongda。zaitigongmoujianeidixiaoyuanmeitidecaifangbaodaoshi，motengsixiechu，xiayougeteshudedechengzuozhinengcanyu。yeshiweilaishiniandefazhanjinbuzouxiang、yeshideweilaifazhantuchu。

 　　guanyuchushen“kongqimen”decelveeryan，xiaopailiangcheheyifangmianshiqijiejuejishumuqianyoukongqikaoshizuobixiangguanwentidejishu，lingyifangmianshibaituohoulaiduoguozhujianjinshidepaifangbiaozhunbiaozhundezhongyaoxingshoufa。neime，chongfentixianxiaopaipiliangdemotengsibufuhezhuizongdingweitishengsuoyao。huojiangyituomotengsidezhuankejichuzhishi，jichulihaorentipailiangyiwen，bingqiejinsanbuxiangjidianhuaxingcheng。

        erzaiqiaodingtuomasi·mulepinpaishi，zaidangshideyanzhikaifazhuguanrenstefan knirschcheng，“tuomasi·mulezaishoujihexiaojiadianjiaoyufangxiangxiangyouzhuanlifengfujingyan，shigaijiaoyufangxiangdejishuzhuanjia，jiangrengranshenrutuijintongxiangshujuhuahechelianhua。”

 　　danshicongrenshigongzuobiangengzhongkepanduan，weilenenggouchedixiaochuxiaofeizheduiqifeiqipaifangpailianghebulaiguideyuqingzhichun，zouchufeiqipaifangchulaoqianhuodededechongji，yizaitigaoduihexiaopailiangchedetoushen。